Part 5 of 11 - excerpts from my book Stop Pitching & Start Connecting.
Myth #5: Social media doesn't lead to in-person connections
Social media is being used daily to drive in-person meetings, strengthen communication between existing business relationships, and forge new ones. Now, if you’re looking at it as a dating mechanism, I have no idea what kind of results it will produce (although I do know someone who met their wife on Match.com).
If you’re looking to meet thought leaders and people you can connect with, who may be looking for what you have, social media WILL lead to real, genuine, mutually beneficial relationships, IF you do it right.
How do you do it right? Make connecting 90% of what you do. Practice subtle marketing. And provide great value, always.
Social media is driving new business relationships everyday. Are you missing out on this golden opportunity?