Today I begin an 11-part series of excerpts from my upcoming book, Stop Pitching & Start Connecting.
MYTH: Social media just wastes time.
Your lazy brother-in-law (or fill in the blank of a relative, friend, or someone you know who spends all day posting memes and quotes on social media) might be a time waster on Facebook, but successful entrepreneurs and businesses will tell you it’s not a waste of time. In fact, they will tell you it’s essential to do business successfully today.
Almost anything can be used as a time waster. Look at television, perhaps the biggest vehicle for time wasting the world has ever known. Is there value on television? Absolutely. Should you spend more than an hour a day watching it? Not if you want to make your dreams come true.
When used correctly, social media will expand your warm market and lead to real, in-person relationships.