Part 3 of 11 - excerpts from my book Stop Pitching & Start Connecting.
Myth #3: Selling on social networks doesn't work
Well, technically this isn't a myth. It's true. So it's an objection. An objection I hear often from networkers. They say, "I've tried to sell on Facebook and Twitter. It doesn't work." Correct!
So what does work? Connecting instead of selling. Building trust. Developing relationships. Adding value.
My good friend and leadership coach Steve Gutzler told me, “The biggest mistake I see people making on social media? They are doing more harm than good, not to others, but to their own brand and purpose.”
Likewise, social media and marketing expert Luke Dancy says, “The biggest mistake I see is the hard sell. Buy, buy, buy, isn't going to work! People want to learn something, be entertained or feel like they matter. If your customers feel like they're being sold something all the time where is the connection?”
Make connecting and adding value your top goals with social media, and the selling take care of itself.
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