What drives us

Our Mission

To keep fantasy football fun, fair and free of pressure — and to prove that a game can pay for itself without pitching anything to the people playing it.

Why we exist

Football is the point. Everything else is noise.

We exist because the actual joy of fantasy football — picking a squad, arguing about formations, checking your points after a gameweek — kept getting crowded out by everything platforms bolt on around it. Our mission is to protect that core experience.

Fairness

The same Team Builder, the same player pool, the same scoring rules for every visitor. No hidden tiers.

Transparency

How we make money, how we handle data, and how points are calculated are all written in plain English on this site.

Simplicity

If a feature adds friction without adding fun, it doesn't ship. The interface should get out of your way.

Respect for your time

No forced onboarding flows, no artificial waiting periods, no notifications designed to pull you back in.

What "no pitching" means

We're not selling you anything while you play

"StopPitching" isn't just a name — it's a standing rule. While you're building your squad or running the calculator, we don't interrupt you with upsells, countdown timers, or "limited time" prompts. If we ever need to show advertising to keep the game free, it stays clearly separated from the actual gameplay, and we explain exactly how in How It Works.

Our promise to players

  • The core game stays free, permanently.
  • We will never ask for payment to access a formation, player, or the calculator.
  • Any change to how we operate will be reflected honestly on this site, not hidden in an update note.
Looking ahead

Where we're headed

Our mission doesn't change as the site grows — if anything, it gets more important to protect.

Staying focused

Every new feature is measured against our mission before it's built. If it doesn't serve players first, it doesn't happen.

Staying reachable

As we grow, we intend to stay a team you can actually reach. Visit our Contact page any time.

See the mission in practice

Head to the Team Builder and judge for yourself — no account walls, no upsells, just the game.

Try the Team Builder